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Considering the measurement and impact of implicit and explicit forms of exercise motivation: A self-determination theory perspective.
My research uses the Go/ No-Go Association Test and Lexical Decision Task to measure implicit forms of exercise motivation. The results of these tests are then compared to traditional explicit measures in order to more accurately predict exercise behaviour. The ultimate direction of the research is moving towards using implicit primes to encourage the uptake of and adherence to exercise plans.
The investigation of the reasons why people do or do not exercise is important in order to completely understand the problem of physical inactivity in our community. Traditional surveys methods have merit, but implicit tests may provide additional insight by removing impression management bias, particularly when measuring the socially desirable behaviour of exercise.